Social Media Manager Salary & Scope in the USA

 

Are you part of the tech industry and thinking of switching gears? If you want to become a Social Media Manager then you need to know the salary and scope of a Social Media Manager.

Applying for a social media manager position that you recently saw open up might be the right move. Perhaps you are thinking of doing this and moving to the US?

Before you make any definitive moves, you should try to research what makes this change would mean for you as much as possible. Digital marketing is the fastest-growing arm of advertising, and managing social media constitutes a big part of it.

The salary

As with all jobs, the average salary of a social media manager in the US depends on the level of experience and expertise an employee brings to the table.

The annual median personal income in the United States in 2018 amounted to $33,708, according to the US Census Bureau.

Certain patterns emerged when they calculated the median individual income for different age groups, genders, ethnicity, and education.

What does a social media manager do?

According to research, 5.19 billion people worldwide use mobile phones as of January 2020, and 3.8 billion of them are social media users. With such a vast audience and numerous social media tools for advertising, it is no wonder brands are turning more and more towards digital marketing.

Curating a presence on social media and using it to engage with your audience and build your brand is the right type of promotion for almost every business.

Responsibilities

The main goal of a social media manager’s strategy is to create the right image for a brand. The right image will be engaging in its target demographic and build brand affinity and loyalty.

Alternatively, the manager’s task could be to re-think and rejuvenate a brand’s existing appearance to appeal to a new demographic.

All of this will eventually increase ROI, boost sales, and make the brand stand out on online business listings.

Education and skills

Nowadays, there are actual programs in schools that will tackle social media management as part of different degrees in the areas of business or advertising. However, many didn’t have that option when they were in school.

Typically, a degree in business or communications will work just as well. There is something even more important than a particular degree, though. It is having a strong interest in this as a profession, as well as the social media platforms that will be your bread and butter.

Another quality of a good social media manager is being eager and curious enough to follow these platforms’ evolution. You need to continue finding new and innovative ways to use them to suit the business or brand you are working for.

The skillset that is useful for a social media manager shares a lot with other kinds of managers. If you are to thrive in this position, you need to be well-organized and rigorous.

There are a strict schedule and guidelines to follow. Secondly, creativity is a significant part of any content creation. It should be coupled with an analytical mind able to see the patterns in your content’s performance and audience engagement.