Common Mistakes on Google My Business

 

GMB

1. Unowned Accounts

Your business is listed in Google results, and if you haven’t taken ownership of it yet, it is among the first mistakes made. Because you do not take this possession, you cannot edit your GMB account or respond to user comments.

If you do not claim your GMB business property and there is no activity on your account for an extended period of time, users may suggest an edit that this listing does not exist.

2. Forgetting the message part clearly

One of Google My Business features that allows businesses to respond to their visitors like live support is the Message section. If you leave the messaging feature turned on and do not look at the notifications, you may experience a loss here too. If you are actively using this feature, definitely focus on responding to your visitors’ messages.

3. Unclosed Business Accounts

If a branch is completely closed in your area, you can mark it as “completely closed” on GMB. In this way, those who previously called or visited your business will be able to easily detect that your business is no longer serving in that area.

4. Missing Information

If you have a GMB account and your dashboard should not be missing parts from which users want to reach your business, such as the phone number, website, or working hours. These fields are very critical for your business and you should fill in the missing information as much as possible.

5. No Response to Investigations

One of the most common problems of many businesses is not responding to positive or negative comments and ignoring them. Not responding to your customers’ comments can suggest that you don’t value them. Also, when you answer the answers correctly, other users will know that you are an active operator.

Respond to not only positive but also negative reviews. How you can turn negative reviews into positive again, consider ways to do this.

6. Incorrect Information

Your working hours are for example between 08:00 – 17:30; but on Google, if this does not match correctly, such as 9:30 am – 4:30 pm, this can be a very bad experience. If users who want to plan and come to your business see you closed, they may disrupt their plans and leave you negative comments.

In fact, if groups with many more people encounter this situation, your business may receive multiple negative reviews and your average rating may decrease.

7. Location Marks (Pins)

One of the common mistakes when creating a location is that the pins showing your exact location on the map point to the wrong places. Especially people who come with directions are highly likely to go to the wrong locations due to this incorrect marking. Again, you may lose customers due to this wrong positioning.

8. Photos

If you don’t have a photo of your business taken by you, then add photos of your customers or malicious people are likely to appear in your business account.

You can’t even edit here if you haven’t verified your business yet. Therefore, you can include high-quality photos that clearly show your business information from outside, inside, or from many other areas.

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